The power that video has on transforming your brand is pretty undeniable. Nowadays, more people will stop their scrolling on short form videos and social platforms are pushing this type of media so you can get in front of a larger audience. Business owners, content creators and marketing professionals are adding video to their branding strategies to enhance a brand’s story, engagement and overall appeal to the masses.
…so Why Video?
Video provides dynamic storytelling to your brand whereas static images just aren’t cutting it anymore. Through movement, sound, and narrative, videos can convey emotions, showcase products in action, and create a deeper connection with your audience. A well-crafted video gives a human element to your business or brand.
Video also increases engagement; people are more likely to stop and watch, comment and share your videos and extend your visibility and reach.
Videos are also extremely versatile despite what you may think. They can be repurposed across a multitude of platforms and formats. A single branding video can be edited into bite-sized clips for social media, embedded into a website, sent through email marketing and even used for presentations.
How to incorporate Video into your sessions?
Planning & Storytelling
Defining the purpose of the video – are you introducing yourself, a new product or new service? Sharing customer testimonials? Having a clear goal will guide at every step from scripting to shooting to editing to distribution.
Create a narrative that resonates with your target audience. Whether it’s the journey of how your brand started, a behind-the-scenes look at your process, or a customer success story. Every storyline should have a beginning, middle and end.
Keepin’ it Real (but also professional)
Showing real people behind your brand, sharing genuine moments IRL and not being too overly scripted or staged. This creates a relatable and emotional connection with viewers.
While having a camera right in your pocket is super convenient it isn’t always the best quality. Don’t get me wrong, newer phones can record excellent video but nothing truly beats professional gear. Having high quality video clips and also super crisp audio makes for a better viewer experience and shows you are willing to invest in your brand and viewers will in turn invest in you.
Collaboration is Key
Partnering with a professional helps to make sure your vision comes to life and shows professional to your viewers. A skilled creator brings technical expertise, creative vision and experience in capturing and editing footage to create a final, polished product that aligns with your brand experience and identity.
Here’s some idea starters for your next Brand Videos
- Product Demos: highlight key features, demonstrate usability, and show potential customers how your product can solve their problems.
- Behind-the-scenes: Tour your workspace, a peek at your creative process or a day in the life of you and your team. This builds a personal experience with viewers.
- Customer Testimonials: Feature satisfied customers sharing positive experience working with you and your brand. Hearing from others can reinforce the value of your products or services.
- Brand Story: Craft a compelling brand story that encapsulates your mission, values and journey. These work great for your website’s homepage or as an intro on social media.
Conclusion + BONUS!
Video isn’t going anywhere. Adding video to your branding session will not only elevate your brand story but provide you with easy tools to help increase your engagement and overall impact of what you offer. Click below to download my FREE idea list of b-roll video clips that you can incorporate into your branding session that you book with me!
