A brand’s visual identity is made up of many creative elements, one of which is photography. Brand photography is the process of creating professional images that visually represent you and your business and tell the story of your brand. These images might include photos of you, your team, your products, your process, your space, or anything that makes you or your business unique.
What is Branding Photography Important?
It’s been said that people form a first impression in just 7 seconds (WOW!), so the images you use to promote your brand need to make a positive impact and do it quickly. Having an array of carefully curated photos on hand to use for all your marketing needs will convey to your current and potential clients that you are a true professional and your business is one they can trust.
Professional photos featuring you or your team are a key aspect of the brand photography experience. It’s been proven that consumers tend to trust a company more and are apt to buy from a company if the founder is seen on social media. That’s because people instinctively want to connect with other people and want to feel like they can relate to who they are working with or buying from. When you and your team are seen in your marketing materials, whether it’s on social media or a business card, clients are then able to see who they would be working with, take a peek at your process, and can picture themselves being a part of your experience.
How can Brand Photography be used?
You might be wondering how you could use all those branding photos for your business because you definitely want to make sure you are getting your money’s worth. I always say, using a professional photographer is an investment, not an expense, and it is going to pay off BIG TIME for your brand! Think of it as a tool that you can use to help draw in potential clients. It will immediately show them that you value quality, consistency, and pay attention to the details.
You can use your brand photos in so many ways…
- Social media profile picture, posts, and stories
- Blog posts
- About Me or Team page of your website
- Business cards
- Email signature
- Thank You notes
- Holiday cards
…the options are endless!
Ready to get started?
When you work with me for your brand session, you’re getting so much more than just a few posed headshots. My brand sessions all start with a pre-consultation where we will discuss in detail the story of your brand and the key shots you want to take. From there, I will usually create a vision board to help capture the essence of your brand and solidify my understanding of the story you want to tell with your images.
Your styled shoot includes up to 2 hours of shooting and can focus on your products, services, spaces, and/or portraits. My past branding clients have ranged from clothing designers and lifestyle influencers to design firms and retail spaces. From capturing authentic portraits to showcasing unique spaces, product shots to custom flatlays, I will cover it all in your brand photography session!
Brand Session Giveaway
To celebrate the new year (and new decade) I’m offering my email subscribers access to an awesome Brand Session Giveaway! Click here to subscribe to my email list and be entered into the giveaway. The Brand Session Giveaway includes:
- 1 brand session for one client
- Up to 90 minutes of shooting
- Content can include products, headshots, interiors, flatlays
- Approximately 20 high resolution, fully edited images delivered via online gallery
- $400 value!
- Must subscribe to email list
- Limit one entry per subscriber, must be local Minnesota business
- Giveaway closes on 1/31/2020 at midnight
- Winner will be chosen on 2/3/2020